Three Month US Tour Brings Stunning Rolls-Royce Wraith To First American Clients
Rolls-Royce Motor Cars is proud to confirm the arrival of the first Wraith in the United States, and a coast-to-coast tour taking in 22 cities. The Rolls-Royce Wraith will present its unique character, defined by power, style and drama, through a series of stops at dealerships throughout the US. Allowing customers to get behind the wheel at these ride-and-drive events, drivers will experience Rolls-Royce's hallmark attributes of luxury, refinement and hand-craftsmanship. Launched at the New York Auto Show in March 2013, Wraith is the most powerful and dynamic Rolls-Royce ever to bear the famous Spirit of Ecstasy hood ornament. Featuring a dramatic, yet elegant fastback design, the new model is expected to bring new customers to Rolls-Royce, helping redefine a brand with a rich 109 year history. 072013
Rolls-Royce Motor Cars
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Cadillac Master Dealer and Dealer of the Year
General Motors recently recognized Ken Batchelor Cadillac with a pair of prominent national awards: Cadillac Master Dealer and Dealer of the Year.
General Motors Co., its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. 052013
Luxury Automotive brands ranked above category average:
Mercedes-Benz Vehicles – Luxury Automotive Brand of the Year
Other Luxury Automotive brands in study ranked below category average (alphabetically):
Cadillac Vehicles, Jaguar Vehicles, Land Rover Vehicles,
Lincoln Vehicles, Tesla Vehicles, Volvo Vehicles
Full Line Automotive brands ranked above category average:
Toyota Vehicles – Full Line Automotive Brand of the Year
Other Full Line Automotive brands in study ranked below category average (alphabetically):
Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles,
Hyundai Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper
Vehicles, Mitsubishi Vehicles, Subaru Vehicles, Volkswagen Vehicles.
SOURCE Harris Interactive. 052013
Brand Loyalty Improvements
|Brand Loyalty (%)
New-Vehicle Retail Sales
New-vehicle sales are kicking off the second half of 2013 in very strong fashion, with new-vehicle retail sales in July
expected to increase by 12 percent from a year ago, according to a monthly sales forecast developed jointly by the Power
Information Network® (PIN) from J.D. Power and LMC Automotive.
Honda Embarks on Breakthrough Twitter-centric
In support of the annual Summer Clearance Sales Event, Honda will launch a unique social media campaign in which the brand will directly engage with Twitter users utilizing real-time Vine videos.
In addition to the social media promotion, the Summer Clearance Sales Event campaign will feature eight TV spots that show various Honda dealers humorously responding to real tweets, while finding alternative cars and deals for viewers to consider. The TV spot "Super Fan" addresses an actual tweet from actor Neil Patrick Harris ("How I Met Your Mother," "The Smurfs") in which @ActuallyNPH asks for advice on selecting a minivan. "Dance Party" highlights standard features such as Pandora® when the dealer has a sudden dance party in a Civic.
Spots will air during national prime network programs such as "Shark Tank," "Extreme Makeover, Home Edition," "CSI," "Vampire Diaries," "Two Broke Girls," "America's Got Talent" and cable networks, including A&E, Animal Planet, Bravo, AMC and TBS. Print creative will run in top consumer weekly publications such as "Entertainment Weekly," "People," "Sports Illustrated," "Bloomberg Businessweek," and "TIME" as well as top-tier daily newspapers that include the "The New York Times," "Wall Street Journal" and "USA Today." 072013
Renault-Nissan - India
CEO and Chairman Carlos Ghosn confirmed that the Renault-Nissan Alliance is developing all-new vehicles to meet the specific demands of new car buyers in the world's fastest growing economies.
The announcement marks the first all-new program developed from the ground up by Renault SAS and Nissan Motor Co., Ltd., teams working side by side from inception. The program, internally named CMF-A, covers the most affordable category of cars in the Common Module Family, Renault-Nissan's unique, modular system of vehicle architecture. 072013