Luxury Cars, Executive Cars, Autos, Motoring News

Three Month US Tour Brings Stunning Rolls-Royce Wraith To First American Clients

Rolls-Royce Motor Cars is proud to confirm the arrival of the first Wraith in the United States, and a coast-to-coast tour taking in 22 cities. The Rolls-Royce Wraith will present its unique character, defined by power, style and drama, through a series of stops at dealerships throughout the US. Allowing customers to get behind the wheel at these ride-and-drive events, drivers will experience Rolls-Royce's hallmark attributes of luxury, refinement and hand-craftsmanship. Launched at the New York Auto Show in March 2013, Wraith is the most powerful and dynamic Rolls-Royce ever to bear the famous Spirit of Ecstasy hood ornament. Featuring a dramatic, yet elegant fastback design, the new model is expected to bring new customers to Rolls-Royce, helping redefine a brand with a rich 109 year history. 072013

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Cadillac Master Dealer and Dealer of the Year

General Motors recently recognized Ken Batchelor Cadillac with a pair of prominent national awards: Cadillac Master Dealer and Dealer of the Year. General Motors Co., its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. 052013

Luxury Automotive brands ranked above category average:

Mercedes-Benz Vehicles – Luxury Automotive Brand of the Year
BMW Vehicles
Lexus Vehicles
Acura Vehicles
Infiniti Vehicles
Porsche Vehicles
Audi Vehicles

Other Luxury Automotive brands in study ranked below category average (alphabetically): Cadillac Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Tesla Vehicles, Volvo Vehicles

Full Line Automotive brands ranked above category average:

Toyota Vehicles – Full Line Automotive Brand of the Year
Honda Vehicles
Chevrolet Vehicles
Ford Vehicles
Nissan Vehicles

Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Subaru Vehicles, Volkswagen Vehicles.

SOURCE Harris Interactive. 052013

Brand Loyalty Improvements

Brand Q1 2012 Q1 2013 Percentage Point 
Brand Loyalty (%) Brand Loyalty (%) Change
Porsche 32.6 42.1 9.5
Cadillac 39.1 47.4 8.3
Mazda 29.2 37 7.8
BMW 48.6 55.6 7
Lexus 45.9 52.3 6.4
GMC 35.3 41 5.7
Buick 34.7 40 5.3
Land Rover 40.2 44.5 4.3
Audi 43.9 47.5 3.6
Toyota 55.1 58.5 3.4
Ford 61.8 65.1 3.3
Chevrolet 53.1 56.2 3.1
Mercedes-Benz 52.9 55.9 3
Industry 48.9 51.5 2.6

SOURCE Polk  062013

New-Vehicle Retail Sales

New-vehicle sales are kicking off the second half of 2013 in very strong fashion, with new-vehicle retail sales in July expected to increase by 12 percent from a year ago, according to a monthly sales forecast developed jointly by the Power Information Network® (PIN) from J.D. Power and LMC Automotive.

Honda Embarks on Breakthrough Twitter-centric

In support of the annual Summer Clearance Sales Event, Honda will launch a unique social media campaign in which the brand will directly engage with Twitter users utilizing real-time Vine videos.

In addition to the social media promotion, the Summer Clearance Sales Event campaign will feature eight TV spots that show various Honda dealers humorously responding to real tweets, while finding alternative cars and deals for viewers to consider. The TV spot "Super Fan" addresses an actual tweet from actor Neil Patrick Harris ("How I Met Your Mother," "The Smurfs") in which @ActuallyNPH asks for advice on selecting a minivan. "Dance Party" highlights standard features such as Pandora® when the dealer has a sudden dance party in a Civic.

Spots will air during national prime network programs such as "Shark Tank," "Extreme Makeover, Home Edition," "CSI," "Vampire Diaries," "Two Broke Girls," "America's Got Talent" and cable networks, including A&E, Animal Planet, Bravo, AMC and TBS. Print creative will run in top consumer weekly publications such as "Entertainment Weekly," "People," "Sports Illustrated," "Bloomberg Businessweek," and "TIME" as well as top-tier daily newspapers that include the "The New York Times," "Wall Street Journal" and "USA Today." 072013

Renault-Nissan - India

CEO and Chairman Carlos Ghosn confirmed that the Renault-Nissan Alliance is developing all-new vehicles to meet the specific demands of new car buyers in the world's fastest growing economies.

The announcement marks the first all-new program developed from the ground up by Renault SAS and Nissan Motor Co., Ltd., teams working side by side from inception. The program, internally named CMF-A, covers the most affordable category of cars in the Common Module Family, Renault-Nissan's unique, modular system of vehicle architecture. 072013

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