Car
updates, news ...
Cadillac
Master Dealer and Dealer of the Year
General Motors recently recognized Ken Batchelor
Cadillac with a pair of prominent national
awards: Cadillac Master Dealer and Dealer of the
Year. General Motors Co., its subsidiaries and
joint venture entities sell vehicles under the
Chevrolet, Cadillac, Baojun, Buick, GMC, Holden,
Isuzu, Jiefang, Opel, Vauxhall and Wuling
brands. 052013
Luxury
Automotive brands ranked above category
average:
Mercedes-Benz Vehicles – Luxury
Automotive Brand of the Year
BMW Vehicles
Lexus Vehicles
Acura Vehicles
Infiniti Vehicles
Porsche Vehicles
Audi Vehicles
Other Luxury Automotive brands in study ranked
below category average (alphabetically):
Cadillac Vehicles, Jaguar
Vehicles, Land Rover Vehicles,
Lincoln Vehicles, Tesla Vehicles,
Volvo Vehicles
Full Line Automotive brands ranked above
category average:
Toyota Vehicles – Full Line Automotive
Brand of the Year
Honda Vehicles
Chevrolet Vehicles
Ford Vehicles
Nissan Vehicles
Other Full Line Automotive brands in study
ranked below category average (alphabetically):
Buick Vehicles, Chrysler
Vehicles, Dodge Vehicles, Fiat
Vehicles, Hyundai Vehicles, Kia
Vehicles, Mazda Vehicles, MINI
Cooper Vehicles, Mitsubishi
Vehicles, Subaru Vehicles,
Volkswagen Vehicles.
SOURCE Harris
Interactive. 052013
|
Brand
Loyalty Improvements
|
| Brand |
Q1 2012 |
Q1 2013 |
Percentage Point |
| Brand Loyalty
(%) |
Brand
Loyalty (%) |
Change |
| Porsche |
32.6 |
42.1 |
9.5 |
| Cadillac |
39.1 |
47.4 |
8.3 |
| Mazda |
29.2 |
37 |
7.8 |
| BMW |
48.6 |
55.6 |
7 |
| Lexus |
45.9 |
52.3 |
6.4 |
| GMC |
35.3 |
41 |
5.7 |
| Buick |
34.7 |
40 |
5.3 |
| Land
Rover |
40.2 |
44.5 |
4.3 |
| Audi |
43.9 |
47.5 |
3.6 |
| Toyota |
55.1 |
58.5 |
3.4 |
| Ford |
61.8 |
65.1 |
3.3 |
| Chevrolet |
53.1 |
56.2 |
3.1 |
| Mercedes-Benz |
52.9 |
55.9 |
3 |
| Industry |
48.9 |
51.5 |
2.6 |
SOURCE
Polk
062013
New-Vehicle
Retail Sales
New-vehicle sales are kicking off the second
half of 2013 in very strong fashion, with
new-vehicle retail sales in July expected to
increase by 12 percent from a year ago,
according to a monthly sales forecast developed
jointly by the Power Information Network® (PIN)
from J.D. Power and LMC Automotive.
Honda
Embarks on Breakthrough Twitter-centric
In support of the annual Summer Clearance Sales
Event, Honda will launch a unique social media
campaign in which the brand will directly engage
with Twitter users utilizing real-time Vine
videos.
In addition to the social media promotion, the
Summer Clearance Sales Event campaign will
feature eight TV spots that show various Honda
dealers humorously responding to real tweets,
while finding alternative cars and deals for
viewers to consider. The TV spot "Super Fan"
addresses an actual tweet from actor Neil
Patrick Harris ("How I Met Your Mother," "The
Smurfs") in which @ActuallyNPH asks for advice
on selecting a minivan. "Dance Party" highlights
standard features such as Pandora® when the
dealer has a sudden dance party in a Civic.
Spots will air during national prime network
programs such as "Shark Tank," "Extreme
Makeover, Home Edition," "CSI," "Vampire
Diaries," "Two Broke Girls," "America's Got
Talent" and cable networks, including A&E,
Animal Planet, Bravo, AMC and TBS. Print
creative will run in top consumer weekly
publications such as "Entertainment Weekly,"
"People," "Sports Illustrated," "Bloomberg
Businessweek," and "TIME" as well as top-tier
daily newspapers that include the "The New York
Times," "Wall Street Journal" and "USA Today."
072013
Renault-Nissan
- India
CEO and Chairman Carlos Ghosn confirmed that the
Renault-Nissan Alliance is developing all-new
vehicles to meet the specific demands of new car
buyers in the world's fastest growing economies.
The announcement marks the first all-new program
developed from the ground up by Renault SAS and
Nissan Motor Co., Ltd., teams working side by
side from inception. The program, internally
named CMF-A, covers the most affordable category
of cars in the Common Module Family,
Renault-Nissan's unique, modular system of
vehicle architecture. 072013