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Over $1 Million Expected Through Sale of 2004 Cabriolets for Saks Fifth Avenue's KEY TO THE CURE
In conjunction with the launch of its all-new 2004 CLK Cabriolet which was unveiled to the media
in Santa Barbara, Mercedes-Benz USA (MBUSA) announced that it has produced a special version of its CLK500 Cabriolet to raise funds for Saks Fifth Avenue's
KEY TO THE CURE, a women's cancer initiative developed in partnership with the Entertainment Industry Foundation's (EIF)
Women's Cancer Research Fund. As part of the philanthropic partnership with Saks Fifth Avenue, MBUSA expects to donate over $1 million through the sale of 850 exclusive CLK500 Cabriolets which will begin arriving at MBUSA dealerships shortly. The collaboration will benefit more than 60 charitable programs dedicated to finding new treatments and a cure for women's cancers nationwide, including EIF's Women's Cancer Research Foundation Fund and The Women's Health Fund at UCLA.
Based on the stylish lines of the new-generation CLK coupe launched last year, the 2004 CLK Cabriolet is available in three models: the V6-powered CLK320, the V8-powered CLK500 Cabriolet, and the powerful CLK55 AMG Cabriolet, all of which feature the fully automatic soft top and sensor-controlled pop-up roll bars disguised as two rear head restraints. Not only is the convertible top fully automatic for the first time on the CLK, but it can now also be operated remotely using the
SmartKey.
The manufacturer's suggested retail price for this special model is $67,250.
During Saks Fifth Avenue's KEY TO THE CURE shopping weekend (September 17-20, 2003), one CLK500 will be available at each Mercedes-Benz USA dealership nationwide and one vehicle will be displayed at each Saks Fifth Avenue store.
A percentage of Saks' shopping weekend sales will be donated to national and local breast and women's reproductive cancer research
centers. Celebrity ambassador for the initiative, actress Nicole Kidman, has also teamed up with Saks Fifth Avenue, MBUSA and the David Geffen School of Medicine at UCLA to help raise funds and awareness to fight women's cancers. She will appear in a national public service announcement (PSA) during Fashion Week wearing Saks Fifth Avenue's KEY TO THE CURE T-shirt designed by Stella McCartney.
MBUSA will support the initiative with a national marketing program that includes advertising, direct mail and a national sweepstakes. By visiting a Mercedes-Benz dealership and signing up, the public can enter to win a grand prize which includes a $5,000 shopping spree at Saks Fifth Avenue, round-trip first class airfare for two to New York City and a two-night stay at the Ritz Carlton. A $1,500 Saks Fifth Avenue Electronic G Card will be awarded to the runner-up. A total of six grand prize winners (one per region) and six runner-up winners will be selected.
Source: Mercedes-Benz USA, 082003
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