Blood Pressure Control, Cardiologist Educates Public

Football Legend Teams With Leading Cardiologist to Educate Public As New National Guidelines Urge More Aggressive Treatment of the Disease 

Joe Montana, the former NFL quarterback, is motivating people to victory over high blood pressure, which officials say is a national health crisis, even among the nearly 34 million people who already take medication for the disease.

Montana, who has high blood pressure, is joining Dr. James M. Rippe in a new public education campaign called "Take The Pressure Off...With Better Blood Pressure Control." The purpose of the campaign, which is sponsored by Novartis Pharmaceuticals Corporation, is to raise awareness that blood pressure levels above 120/80 mm Hg increase the risk of heart attack, stroke and kidney failure. The initiative's message for those taking medication for high blood pressure is that their blood pressure still may not be low enough. This is the case for 47 percent (nearly 16 million) of patients who take medication for the disease.

To help people lower blood pressure to healthy levels, Montana and Rippe are offering information, tools and support created especially for those already taking medication for high blood pressure.

takethepressureoff.com, offers additional information and helps users assess their blood pressure risk.

Source: Novartis Pharmaceuticals Corporation
August 2003

 

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