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Calysto Communications, an Atlanta-based public relations firm focused solely on communications companies, announced that it has been selected as the agency of record for Ceterus Networks. Effective in July, Calysto began partnering with the internal marketing team at Ceterus to prepare for the company's upcoming launch.
Calysto's public relations strategy is to position Ceterus Networks as the leading provider for inexpensive and easy-to-deploy broadband business Ethernet solutions, using the existing SONET/SDH transport infrastructure.
"Calysto came highly recommended to us by our investors," said Bill Szeto, CEO of Ceterus Networks. "Calysto stood out from other agencies due to their exclusive focus on telecommunications. With the team's expertise in both the access and optical markets, it was an obvious choice for us. We expect Calysto will be able to get Ceterus out in front quickly."
Calysto will provide a wide variety of public relations services to Ceterus Networks, including launching the company and its first product, messaging, executive visibility, trade show support, strategic counsel, media relations and more. Calysto will help publicize Ceterus Networks' products and services to educate the market and to further develop its customer base.
Source: Calysto Communications
8 Sep 2003
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