Prostate Cancer Awareness - Reducing Your Risk

Study Shows Whey Protein Reduces Risk of Prostate Cancer 

NEXT Proteins, the maker of America's best-selling protein, is celebrating Prostate Cancer Awareness month by offering millions of men across the country a quick and easy way to reduce their risk of developing the disease. A recent report from Ohio State University shows that by adding whey protein to a daily diet, men can increase the level of prostate-cancer-fighting antioxidants by up to 60 percent.

"Prostate cancer is the most commonly diagnosed cancer among men, but it only takes a minute to give your body a boost that will help fight off this horrible disease," said David Jenkins, president and founder of NEXT Proteins. "Whether it's in a delicious protein bar or a whey protein supplement, adding between 35 and 40 grams of whey protein per day to your diet could be a lifesaver."

The study reports that whey-based protein is an excellent source of cystine, which helps the body create glutathione. A powerful antioxidant, glutathione has been shown to reduce cell death in human prostate cells by decreasing free radical damage.

NEXT Proteins has been delivering great-tasting, whey protein products since it introduced its Designer Whey(TM) protein powders more than 10 years ago. This specialized whey protein has been proven in three university studies to help promote lean muscle gains and assist in fat loss. Today, it is the number one whey protein on the market and powers a number of the company's innovative products.

In late 2002, the company introduced the world's first protein candy bar -- DETOUR(TM) -- a delicious collision of peanuts, caramel, chocolate flavor and powerful whey protein, which quickly became America's fastest-selling energy bar. Shortly after the introduction of DETOUR, the company launched its second great-tasting protein candy bar -- U-TURN(TM). Loaded with creamy caramel and rich chocolate flavor, U-TURN provides the same great taste and protein punch as DETOUR. In June 2003, the company launched an effort to satisfy consumers' craving for peanut butter. The result was ONEWAY(TM), a delicious combination of smooth peanut butter, caramel, roasted peanuts, rich chocolate flavor and muscle-building whey protein.

Source: NEXT Proteins


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