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Fortune 500 companies, leading industries, organizations and personalities around the world utilize
public and media relations on a daily basis -- ensuring that their "brand" is positively represented in the minds of consumers, but what about the small business owner?
Each of the more than 5.5 million small businesses in the United States can also increase sales, build awareness and generate new business by effectively utilizing public relations.
Bob Bartels, President of b2 ideas, a leading Alabama-based PR firm, offers several suggestions for the small business owner seeking to
gain publicity about their business, along with its products and services. (Planning, Resources, Integration, Reachning Customers, Measuring Success, Budget).
Source: b2 ideas
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Ogilvy Hosts 4th Annual U.S. Verge Digital Summit, Event Focuses on Storytelling in a Digital World, Ogilvy Announces Launch of Global Digital Innovation Labs
A gathering of nearly 400 leading marketers, media, technology innovators and agency representatives gathered at Ogilvy's 4th annual Verge digital summit at the TheTimesCenter at the New York Times new headquarters to discuss new ways of thinking about how brands connect with consumers.
The day-long conference featured 33 speakers representing a diverse group of digital visionaries from investor Mark Kvamme, to entrepreneurs John Battelle (Federated Media), Nick Denton (Gawker Media) and Scott Kurnit (About.com) to marketing game changers Laura Klauberg (Unilever), keynote speaker George Bodenheimer (ESPN/ABC) and Ben Silverman (NBC).
Source: Ogilvy North America
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Cadient Group Receives Multiple
Nominations for 2008 DTC National Advertising Awards
Cadient campaigns nominated for Best Non-Branded Web site, Best Branded
Pharmaceutical Web site, and Best Digital Media Campaign. Cadient Group, the
strategic interactive marketing agency serving the healthcare industry, has
received multiple nominations for the 2008 DTC National Advertising Awards.
Cadient Group campaigns have been recognized as finalists in the following
categories:
- Best Non-Branded Web site Cadient Group's work on AstraZeneca's non-branded
asthma site; finalist in the Best Non-Branded Web site category
- Best Branded Pharmaceutical Web
site Cadient Group has been recognized as a finalist in the Best Branded
Pharmaceutical Web site category for its work on AstraZeneca's branded site
- Best Digital Media Campaign
Cadient Group and Novartis Vaccines' FluFlix Vaccine Awareness Contest has been
chosen as a finalist in the Best Digital Media category
Source: Cadient Group
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Ketchum and Its Clients Take Home Two Awards at the PRWeek Awards
Agency Receives Five Honorable Mentions, Including Large Agency of the Year and Campaign of the Year
Ketchum, a leading global public relations agency, and its work with Delta Air Lines and Fireman's Fund Insurance Company were recognized with two awards at last evening's ninth annual PRWeek Awards ceremony, which was held at New York City's Tavern on the Green. The agency was also honored with five honorable mentions, including Large Agency of the Year and Campaign of the Year, a special award honoring the best overall campaign of the year.
"I am extremely proud of the work that we continue to do on behalf of our clients and this recognition of that work," said Ray Kotcher, senior partner and CEO. "These awards are a reflection of the passion and precision our colleagues apply to their work and affirm the trust that our clients place in Ketchum as we work to help move their businesses forward. For all of this we are most grateful."
The award-winning programs include:
AWARD WINNERS
Delta Air Lines (Public Affairs Campaign of the Year)
The Campaign to Keep Delta My Delta
Fireman's Fund Insurance Company (Arts, Entertainment & Media Campaign of the Year)
"Into the Fire": Igniting Support for America's Firefighters
HONORABLE MENTIONS
Ketchum (Large PR Agency of the Year)
Ketchum 2007: The Measure of Success
Delta Air Lines (Campaign of the Year)
The Campaign to Keep Delta My Delta
Kimberly-Clark (Product Development Campaign of the Year)
Scott Flushability
Eastman Kodak (Consumer Launch Campaign of the Year)
ThINK...Before You Ink! Kodak Revolutionizes the Inkjet Industry
Eastman Kodak (Global Campaign of the Year)
ThINK...Before You Ink! Kodak Revolutionizes the Inkjet Industry
"Our team stood with Delta at its hour of need and in less than two months helped it defeat a hostile takeover and emerge as a strong, stand-alone company," said Kathy Jeavons, senior vice president, Ketchum Public Affairs, and Ketchum's lead on the campaign. "The Keep Delta My Delta campaign really did change the story from one focused on the financial benefits of a merger to Delta's story of an airline and its employees trying to stay independent and thrive. I am so proud of the work we did; we are honored to stand with Delta to receive this award."
In addition to the award wins, Ketchum was proud to be nominated as a finalist in the following category:
Eastman Kodak (Technology Campaign of the Year)
ThINK...Before You Ink! Kodak Revolutionizes the Inkjet Industry
PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.
Source: Ketchum 7 Mar 2008
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