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In recognition of the Sixth Annual National
Coupon Month this September, the Promotion Marketing Association's (PMA)
Coupon Council has announced this year's theme -- "Shopping Smart."
In 2002, shoppers saved $3 billion dollars by redeeming 3.8 billion coupons for a variety of product categories, including household cleaners, prepared foods, detergents and health remedies.
"Consumers are often amazed to find out that they can save as much as 10-20% on grocery bills by spending as little as 20 minutes per week clipping
coupons," said Charles Brown, co-chair of the PMA Coupon Council. "Over the course of a year, this can add up. With $800-$1000 extra dollars in your pocket, you can afford to splurge on a luxury item or just feel better knowing you have drastically reduced your household expenses."
The PMA Coupon Council also seeks to remind consumers that "Shopping Smart" means clipping coupons not only for packaged goods but also for discounts on a variety of products and services, including fast-food restaurants, apparel, accessories and home electronics, as these businesses are beginning to offer more and more coupon discounts.
Consumers also use coupons for additional savings at warehouse clubs, super centers and dollar stores, which feature already low prices on many brand name products.
Source: PMA Coupon Council
3 Sep 2003
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