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Hall, Kinion & Associates, Inc., The Talent Source(R), a leader in the staffing industry, proudly announces its feature position in a new book by Lore International Institute entitled
Winning Behavior - What the Smartest, Most Successful Companies Do
Differently. This new, informative book, written by internationally respected authors, Terry R. Bacon and David G. Pugh, of Lore International Institute, provides a comprehensive look at creating behavioral strategy for business in order to differentiate themselves from their competitors and win more business.
"As we were researching companies that had out-behaved their competition, we found a gutsy company named Hall Kinion(R) that had done an amazing number of things to differentiate itself behaviorally. Hall Kinion is one of those companies that understands, instinctively, how behavior toward employees, consultants, and customers can make a difference, and it has been able to retain its youthful energy and spirit as it has grown," says Terry R. Bacon, Ph.D. and Author.
Behavior Differentiation is emerging as the "final frontier" in competitive strategy. The most successful companies differentiate themselves not just with superior products and services, but how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Winning Behavior provides case histories and examples from companies like GE, Volvo, EMC, Hall Kinion, Ritz Carlton, Wal-Mart, and Harley Davidson.
"We are very excited to be represented with Southwest Airlines, GE, Harley Davidson, Wall Mart, Ritz Carlton and the like," says Brenda Rhodes, Chairman and CEO of Hall Kinion. "These are all 'the best of the best' within their respective industries. By association, we feel this representation validates our position as a leader within our industry."
Jeffrey Neal, Senior Vice President in the Technology Professionals division of Hall Kinion adds "We believe Winning Behavior confirms, by a third party, that our business practices are well respected."
Published by AMACOM, the book is available at these Web sites: amacombooks.org,
lorenet.com, and amazon.com.
Source: Hall, Kinion & Associates, Inc.
Aug. 11, 2003
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