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Informatica Corporation, data integration and
business intelligence software, announced that Choice Hotels Scandinavia ASA, a franchisee and operator of 138 hotels in the Nordic countries, selected the
Informatica PowerAnalyzer business intelligence (BI) platform as its enterprise standard. With PowerAnalyzer, hotel managers and salespeople at Choice Hotels will be able to more effectively analyze large volumes of operational information from across multiple hotel chains to further improve their sales and marketing efforts.
Choice is already successfully using the Informatica PowerCenter data integration platform to consolidate information from a wide variety of disparate hotel-management systems across their 138 locations. With PowerAnalyzer, Choice can better provide all of its hotel managers and salespeople with access to operational analysis across the entire chain of properties -- helping them to track hotel performance, room capacity patterns and customer volume. With this actionable insight, Choice will be able to identify their best customers and provide them with better, more targeted promotions and service.
"In today's competitive market, companies in the hospitality industry are continuing to look for new ways to improve customer service and increase their differentiation," said Sanjay Poonen, senior vice president of worldwide marketing at Informatica. "We are pleased to work with yet another global industry leader to help them establish a competitive advantage through improved service, sales and marketing. In replacing their old BI tool with PowerAnalyzer, Choice will truly be able to deploy BI broadly across their organization through our easy-to-use, thin client interface."
Source: Informatica Corporation
Aug. 25, 2003
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