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Education 'experts' may lack expertise - The people most often cited as "education experts" in blogs and news stories may have the backing of influential organizations - but have little background in education and education policy. The findings are cause for concern because some prominent interest groups are promoting reform agendas and striving to influence policymakers and public opinion using individuals who have substantial media relations skills but little or no expertise in education research. University of Illinois. Education Policy Analysis Archives

Teenage TV audiences and energy drink advertisements - Researchers found that between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of advertisements for energy drinks were aired. Nearly half of those advertisements, 46.5%, appeared on networks with content themes likely to appeal to adolescents. Energy drinks, including shots and drops, contain caffeine often at levels greater than traditional soda and other ingredients meant to stimulate energy. High caffeine intake among adolescents has been linked to many adverse health effects, some of which could be quite serious for individuals with underlying health conditions. Geisel School of Medicine at Dartmouth.

Effective marketing communications - McCann Worldgroup Europe and McCann Worldgroup Middle East & Africa are the No. 1 ranked regional networks for effectiveness in their respective regions, according to the 2015 Global Effie Effectiveness Index. McCann Worldgroup is now the only worldwide network ranked No. 1 in effectiveness in more than one region. The Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions. Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said, "The combination of creativity and impact for our clients' brands is what we strive for across all of our regions and disciplines. This ranking is an honor and testament to this focus."

Internet searches create illusion of personal knowledge - Searching the Internet for information may make people feel smarter than they actually are. "The Internet is such a powerful environment, where you can enter any question, and you basically have access to the world's knowledge at your fingertips," said lead researcher Matthew Fisher, a fourth-year doctoral candidate in psychology at Yale University. "It becomes easier to confuse your own knowledge with this external source. When people are truly on their own, they may be wildly inaccurate about how much they know and how dependent they are on the Internet." American Psychological Association. Journal of Experimental Psychology: General

Getting job recruiters to read your online resume - Job recruiters may review hundreds of online resumes for a position, often screening them quickly and discarding those that are not appropriate. An applicant's email address can greatly impact first impressions and affect one's chances of getting hired. An informal email address includes slang, cute, or made-up names instead of the applicant's real name. "We all have unconscious biases, and first impressions, as we know, are often difficult to change," says Editor-in-Chief Brenda K. Wiederhold, PhD, MBA, BCB, BCN, Interactive Media Institute, San Diego, California and Virtual Reality Medical Institute, Brussels, Belgium. "This study may assist recruiters in becoming more conscious of their biases, as well as aiding job applicants in understanding the importance of their electronic identities." Cyberpsychology, Behavior, and Social Networking

Increasing economic inequality rises out of political actions - Politicians' support of economic policies that benefit their supporters are a boon to those on higher end of economic spectrum. University at Buffalo and Pennsylvania State University. Journal of Elections, Public Opinions and Parties

DDB - India acquisition  - In a move to lead the development of the digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc. announced it has acquired 22feet. 

One of the most dynamic and leading digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of the DDB Mudra Group.

Mobile marketing key ... - "When you couple the power of the smartphone, with really smart analytics, retailers have an opportunity to forge some really strong customer relationships, and elevate their marketing to new levels," said Lori Bieda, Executive Lead for Customer Intelligence, SAS Americas. "Retailers who recognize the power of customer information and analytics and use it to deliver location-smart personalized offers to consumers, when and how customers want them, will win the lion share of the shopping basket."

Food packaging chemicals may be harmful to human health - The synthetic chemicals used in the packaging, storage, and processing of foodstuffs might be harmful to human health over the long term, warn environmental scientists. This is because most of these substances are not inert and can leach into the foods we eat. Despite the fact that some of these chemicals are regulated, people who eat packaged or processed foods are likely to be chronically exposed to low levels of these substances throughout their lives.

These include the fact that known toxicants, such as formaldehyde, a cancer causing substance, are legally used in these materials. Formaldehyde is widely present, albeit at low levels, in plastic bottles used for fizzy drinks and melamine tableware. Other chemicals known to disrupt hormone production also crop up in FCMs, including bisphenol A, tributyltin, triclosan, and phthalates. The total number of known chemical substances used intentionally in FCMs exceeds 4000.

Potential cellular changes caused by FCMs, and in particular, those with the capacity to disrupt hormones, are not even being considered in routine toxicology analysis, which prompts the authors to suggest that this "casts serious doubts on the adequacy of chemical regulatory procedures."

Some sort of population-based assessment and biomonitoring are urgently needed to tease out any potential links between food contact chemicals and chronic conditions like cancer, obesity, diabetes, neurological and inflammatory disorders, particularly given the known role of environmental pollutants, they argue. Epidemiology and Community Health.

Top 1000 Brands - Samsung has claimed the number one spot in the Campaign Asia-Pacific Asia's Top 1000 Brands report, the biggest and most influential survey of brand perception in the region.

It marks the second consecutive year that Samsung has clinched the lead, signalling that the brand has cemented its appeal among Asian consumers. Other brands to appear in the top five are Apple, Sony, Nestle, and Panasonic.

Now in its tenth year, the report is based on a survey by Campaign Asia-Pacific and global information and insights provider Nielsen. It targets consumers in 12 key markets across Asia-Pacific: Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.

The survey revealed that Samsung has gained ground over the past 12 months. It claimed top spot in eight of the 12 markets: Singapore, mainland China, India, South Korea, Hong Kong, Malaysia, Thailand and Indonesia. Last year Samsung was the top brand in five markets (South Korea, Hong Kong, Malaysia, Thailand and Indonesia).

Apple is the top brand in two markets - Japan and Australia. Sony also takes the number one spot in two markets - Vietnam and Taiwan.

Entrepreneur Summit Creates New Roots of Success With Business Opportunities - Entrepreneur India Summit, the 3rd biggest entrepreneur show, was hosted by Franchise India Holdings Limited in association with Indian Franchise Association (IFA).

The two-day event explored the complete life cycle of entrepreneurship and brought in focus the best practices and innovation in today's evolving entrepreneur scenario among industry veterans. The event involved emerging and leading entrepreneurs, prominent investors from myriad industries, market veterans - CEOs & professionals - marking prominent success in the history of entrepreneur-friendly economy of India. The show evolved as an enticing and erudite platform as the eminent speakers shared their thoughts and experience on entrepreneurship.

PR Magazine - Havas PR North America - The Real Newscape, a magazine for the agency and the entire Havas PR global collective of agencies.

Ketchum Named One of UK's Best Places to Work - For the seventh year in a row, leading global public relations agency Ketchum has been rated as one of the best places to work in the UK by the Great Place to Work® Institute in its annual "Best Workplaces" list. The list, which was unveiled last week, ranks Ketchum No. 12 amongst the top places to work in the nation.

Effectiveness Index - Effie Worldwide announced that Unilever is the most effective marketer according to the 2013 Global Effie Effectiveness Index. Coca-Cola is the most effective brand in the world. For the second year in a row, WPP is the most effective holding company, Ogilvy & Mather is the most effective agency network and Mumbai-based Ogilvy & Mather Pvt. Ltd is the most effective individual agency office. Ukraine-based Banda debuted on the Effie Index as the number one ranked independent agency.

New-Vehicle Retail Sales ...

Bloggers Increase Visibility and Compensation - BlogNotions, a content distribution platform that compiles the latest buzz in the blogosphere from industry thought leaders, increased its services through integration with RevResponse, a leading B2B publisher network. Through BlogNotions, industry professionals receive engaging and relevant information in a centralized location, an attractive option for bloggers who want to extend their reach and awareness by sharing their blog posts.

Live Event Publishing for TV Broadcasters and Programmers Across Web, Tablets and Smartphones

Historically, media companies have needed to juggle separate back-end systems for managing live online events and the rest of their premium video assets. thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, introduced a single Web-based console to schedule and manage live signal acquisition and encoding, handle dynamic advertising insertion and metadata creation, and automatically archive live video broadcasts to create rapid video-on-demand (VOD) clips or replays.

US $370 Million - Baidu Inc., the leading Chinese language Internet search provider, announced the acquisition of the online video business of leading Internet video provider PPS for US $370 million.
























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