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Mobile marketing key ...
"When you couple the power of the smartphone, with really smart analytics, retailers have an opportunity to forge some really
strong customer relationships, and elevate their marketing to new levels," said Lori Bieda, Executive Lead for Customer
Intelligence, SAS Americas. "Retailers who recognize the power of customer information and analytics and use it to deliver
location-smart personalized offers to consumers, when and how customers want them, will win the lion share of the shopping
Top 1000 Brands
Samsung has claimed the number one spot in the Campaign Asia-Pacific 2013 Asia's Top 1000 Brands report, the biggest and most influential survey of brand perception in the region.
It marks the second consecutive year that Samsung has clinched the lead, signalling that the brand has cemented its appeal among Asian consumers. Other brands to appear in the top five are Apple, Sony, Nestle, and Panasonic.
Now in its tenth year, the report is based on a survey by Campaign Asia-Pacific and global information and insights provider Nielsen. It targets consumers in 12 key markets across Asia-Pacific: Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.
The survey revealed that Samsung has gained ground over the past 12 months. It claimed top spot in eight of the 12 markets: Singapore, mainland China, India, South Korea, Hong Kong, Malaysia, Thailand and Indonesia. Last year Samsung was the top brand in five markets (South Korea, Hong Kong, Malaysia, Thailand and Indonesia).
Apple is the top brand in two markets - Japan and Australia. Sony also takes the number one spot in two markets - Vietnam and Taiwan.
Entrepreneur Summit 2013 Creates New Roots of Success With Business Opportunities
Entrepreneur India Summit 2013, the 3rd biggest entrepreneur show, was hosted by Franchise India Holdings Limited in association with Indian Franchise Association (IFA).
The two-day event explored the complete life cycle of entrepreneurship and brought in focus the best practices and innovation in today's evolving entrepreneur scenario among industry veterans. The event involved emerging and leading entrepreneurs, prominent investors from myriad industries, market veterans - CEOs & professionals - marking prominent success in the history of entrepreneur-friendly economy of India. The show evolved as an enticing and erudite platform as the eminent speakers shared their thoughts and experience on entrepreneurship.
Havas PR North America launches The Real Newscape, a magazine for the agency and the entire Havas PR global collective of agencies.
Ketchum Named One of UK's Best Places to Work
For the seventh year in a row, leading global public relations agency Ketchum has been rated as one of the best places to work in the UK by the Great Place to Work® Institute in its annual "Best Workplaces" list. The list, which was unveiled last week, ranks Ketchum No. 12 amongst the top places to work in the nation.
Effie Worldwide announced that Unilever is the most effective marketer according to the 2013 Global Effie Effectiveness Index. Coca-Cola is the most effective brand in the world. For the second year in a row, WPP is the most effective holding company, Ogilvy & Mather is the most effective agency network and Mumbai-based Ogilvy & Mather Pvt. Ltd is the most effective individual agency office. Ukraine-based Banda debuted on the Effie Index as the number one ranked independent agency.
New-Vehicle Retail Sales ...
Bloggers Increase Visibility and Compensation
BlogNotions, a content distribution platform that compiles the latest buzz in the blogosphere from industry thought leaders,
increased its services through integration with RevResponse, a leading B2B publisher network. Through BlogNotions, industry
professionals receive engaging and relevant information in a centralized location, an attractive option for bloggers who want
to extend their reach and awareness by sharing their blog posts.
Live Event Publishing for TV Broadcasters and Programmers Across Web, Tablets and Smartphones
Historically, media companies have needed to juggle separate back-end systems for managing live online events and the rest of
their premium video assets. thePlatform, the leading white-label video publishing company and independent subsidiary of
Comcast, introduced a single Web-based console to schedule and manage live signal acquisition and encoding, handle dynamic
advertising insertion and metadata creation, and automatically archive live video broadcasts to create rapid video-on-demand
(VOD) clips or replays.
US $370 Million
Baidu Inc., the leading Chinese language Internet search provider, announced the acquisition of the online video business of leading Internet video
provider PPS for US $370 million.
DDB Worldwide announced the appointment of Paul Gunning to the post of Chief Executive Officer of DDB
Chicago. Gunning has served as DDB Worldwide's Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since May 2008.
DDCworks announced the addition of Jared Orth as Media Director. With more than 15 years of senior level media planning experience, Jared will serve as the leader of the agency's media department.
RF|Binder announced the appointment of Lauren Vincelli to senior managing director of research and business intelligence, a newly created position at the agency. Vincelli, who brings more than 10 years of experience to the role, will be responsible for leading the research group in developing in-depth research-based insights and analysis for clients and new business efforts across the agency.
Retail advertising powerhouse Zimmerman Advertising marks a new phase in the agency's evolution with the appointment of two new leaders, including Papa John's International Inc. Chief Marketing Officer, Andrew Varga to agency president and the promotion of current president, Pat Patregnani to Chief Executive Officer.
MARS Advertising announced the appointment of Eric Dermont as senior vice president of analytics. A veteran of integrated marketing and strategic analytics, Dermont brings nearly 20 years of experience to the MARS strategic planning team, providing a wealth of knowledge in using analytics and insights to inform business solutions.