In the news ... what the editors are researching ...
Education 'experts' may lack expertise - The people most often cited as "education experts" in blogs and news stories may have the backing of influential organizations - but have little background in education and education policy. The findings are cause for concern because some prominent interest groups are promoting reform agendas and striving to influence policymakers and public opinion using individuals who have substantial media relations skills but little or no expertise in education research. University of Illinois. Education Policy Analysis Archives
Teenage TV audiences and energy drink advertisements - Researchers found that between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of advertisements for energy drinks were aired. Nearly half of those advertisements, 46.5%, appeared on networks with content themes likely to appeal to adolescents. Energy drinks, including shots and drops, contain caffeine often at levels greater than traditional soda and other ingredients meant to stimulate energy. High caffeine intake among adolescents has been linked to many adverse health effects, some of which could be quite serious for individuals with underlying health conditions. Geisel School of Medicine at Dartmouth.
Effective marketing communications - McCann Worldgroup Europe and McCann Worldgroup Middle East & Africa are the No. 1 ranked regional networks for effectiveness in their respective regions, according to the 2015 Global Effie Effectiveness Index. McCann Worldgroup is now the only worldwide network ranked No. 1 in effectiveness in more than one region. The Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions. Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said, "The combination of creativity and impact for our clients' brands is what we strive for across all of our regions and disciplines. This ranking is an honor and testament to this focus."
Internet searches create illusion of personal knowledge - Searching the Internet for information may make people feel smarter than they actually are. "The Internet is such a powerful environment, where you can enter any question, and you basically have access to the world's knowledge at your fingertips," said lead researcher Matthew Fisher, a fourth-year doctoral candidate in psychology at Yale University. "It becomes easier to confuse your own knowledge with this external source. When people are truly on their own, they may be wildly inaccurate about how much they know and how dependent they are on the Internet." American Psychological Association. Journal of Experimental Psychology: General
Getting job recruiters to read your online resume - Job recruiters may review hundreds of online resumes for a position, often screening them quickly and discarding those that are not appropriate. An applicant's email address can greatly impact first impressions and affect one's chances of getting hired. An informal email address includes slang, cute, or made-up names instead of the applicant's real name. "We all have unconscious biases, and first impressions, as we know, are often difficult to change," says Editor-in-Chief Brenda K. Wiederhold, PhD, MBA, BCB, BCN, Interactive Media Institute, San Diego, California and Virtual Reality Medical Institute, Brussels, Belgium. "This study may assist recruiters in becoming more conscious of their biases, as well as aiding job applicants in understanding the importance of their electronic identities." Cyberpsychology, Behavior, and Social Networking
Increasing economic inequality rises out of political actions - Politicians' support of economic policies that benefit their supporters are a boon to those on higher end of economic spectrum. University at Buffalo and Pennsylvania State University. Journal of Elections, Public Opinions and Parties
DDB - India acquisition -
In a move to lead the development of the digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc. announced it has acquired 22feet.
Mobile marketing key ... - "When you couple the power of the smartphone, with really smart analytics, retailers have an opportunity to forge some really strong customer relationships, and elevate their marketing to new levels," said Lori Bieda, Executive Lead for Customer Intelligence, SAS Americas. "Retailers who recognize the power of customer information and analytics and use it to deliver location-smart personalized offers to consumers, when and how customers want them, will win the lion share of the shopping basket."
Food packaging chemicals may be harmful to human health - The synthetic chemicals used in the packaging, storage, and processing of foodstuffs might be harmful to human health over the long term, warn environmental scientists. This is because most of these substances are not inert and can leach into the foods we eat. Despite the fact that some of these chemicals are regulated, people who eat packaged or processed foods are likely to be chronically exposed to low levels of these substances throughout their lives.
These include the fact that known toxicants, such as formaldehyde, a cancer causing substance, are legally used in these materials. Formaldehyde is widely present, albeit at low levels, in plastic bottles used for fizzy drinks and melamine tableware. Other chemicals known to disrupt hormone production also crop up in FCMs, including bisphenol A, tributyltin, triclosan, and phthalates. The total number of known chemical substances used intentionally in FCMs exceeds 4000.
Top 1000 Brands -
Samsung has claimed the number one spot in the Campaign Asia-Pacific Asia's Top 1000 Brands report, the biggest and most influential survey of brand perception in the region.
PR Magazine - Havas PR North America - The Real Newscape, a magazine for the agency and the entire Havas PR global collective of agencies.
Ketchum Named One of UK's Best Places to Work - For the seventh year in a row, leading global public relations agency Ketchum has been rated as one of the best places to work in the UK by the Great Place to Work® Institute in its annual "Best Workplaces" list. The list, which was unveiled last week, ranks Ketchum No. 12 amongst the top places to work in the nation.
Effectiveness Index - Effie Worldwide announced that Unilever is the most effective marketer according to the 2013 Global Effie Effectiveness Index. Coca-Cola is the most effective brand in the world. For the second year in a row, WPP is the most effective holding company, Ogilvy & Mather is the most effective agency network and Mumbai-based Ogilvy & Mather Pvt. Ltd is the most effective individual agency office. Ukraine-based Banda debuted on the Effie Index as the number one ranked independent agency.
Bloggers Increase Visibility and Compensation -
BlogNotions, a content distribution platform that compiles the latest buzz in the blogosphere from industry thought leaders,
increased its services through integration with RevResponse, a leading B2B publisher network. Through BlogNotions, industry
professionals receive engaging and relevant information in a centralized location, an attractive option for bloggers who want
to extend their reach and awareness by sharing their blog posts.
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